企业洞察力问答:不要一切向钱看
发布日期:2018-02-25 09:34
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The participants of INSIGHT 2012 came together for an Alumni Meet on 22nd June 2013 at the Isha Yoga Center. The purpose of the meet was to discuss the impact of their learnings on businesses and self, as well as address any roadblocks they encountered while scaling up. With Sadhguru presiding, the resource leaders included Deepak M Satwalekar, Independent Director, Infosys, and former MD & CEO, HDFC Standard Life Insurance; KV Kamath, Chaiman, ICICI Bank, who joined via video conference; ad filmmaker Prahlad Kakar; Vellayan Subbiah, MD, Cholamandalam Investment & Finance; Dilip Cherian, Cofounder, Perfect Relations; Jeby Cherian, Managing Partner, IBM Global Business Services, India & South Asia; and Prof. Shailendra Mehta, IIM, Ahmedabad.

2012年参加Isha洞察力课程的企业家齐聚一堂,参加了2013年6月22日在Isha瑜伽中心举办的校友会。本次校友会的目的是探讨他们之前的学习对他们企业和自身带来的深远影响,以及他们在企业发展壮大过程中遇到的难题。会议由萨古鲁主持,咨询顾问团队成员包括:曾担任HDFC标准人寿保险市场总监和首席执行官现任印孚瑟斯技术有限公司独立董事Deepak M Satwalekar先生、印度工业信贷投资银行主席KV Kamath先生也将通过视频参加会议、广告片导演普拉达·卡卡尔先生、朱拉曼达南投资与金融有限公司市场总监Vellayan Subbiah先生、完美关系公司合伙人迪利普·切里安先生、IBM咨询公司印度及南亚分部任职董事杰比·切里安先生,以及来自艾哈迈德巴德的印度管理学院的赛仑德拉·梅塔教授。

 

Question: I am someone who is a first generation entrepreneur. I come from a middleclass background and, very often, I feel that I don’t have the money mindset that entrepreneurs require. I want to ask: is it possible to develop that quality, and if not, how do I build a team where as a business we retain our edge even though I may not have sufficient qualities?

问:我是第一代企业家,来自中产阶级家庭,我总觉得自己缺乏企业家必备的那种一切向钱看的思维模式。我想问的是:这种品质后天能不能培养?如果不能,那么即便我个人不具备足够的企业家品质,我该怎样去塑造一个团队,以保持我们的商业优势?

 

Deepak M Satwalekar: If you are saying you are not moneyminded, I think you are starting off from a significant advantage. Unfortunatly most people say “I want to get into business because I want to make money.” I think making money is something which will be a result of all the things that you do. You may not want to change your mindset into making money. But what you would definitely need is someone you trust on your team who will count the money, who will keep track of it.

Deepak M Satwalekar:你说你不是一个一切向钱看的人,我认为这反倒是你起步的重大优势。很不幸,大多数人说,“我想要做生意,因为我要赚钱。”我认为,赚钱是你所做的所有事情的一个结果。你可能并不想要变得一心思只想赚钱,但你需要的是一个团队中信得过的人来帮你管钱。

 

So, I am not saying that you don’t do it at all but please don’t become money conscious saying “I’ll do whatever I need to do to make the buck.” You will make money but it shouldn’t be the objective. The objective is that at the end of the day you are trying to deliver a service or a product which a customer wants. Identifying that, delivering it in the manner, at the time, and at the price that people want is what you should be focusing your mind on.

所以,我要说的不是你完全不用过问钱的事,而是不要满脑子只有钱,不要想着说“我要想方设法赚钱”。钱是一定会有的,但是你的目标不该是钱。你的目标该是在一天结束时,你能提供让客户满意的服务或者产品。以人们期望的方式、合适的时间和合理的价格为其提供产品和服务,才是你该努力方向。

 

Sadhguru: I don’t know what moneyminded means exactly. That means in my understanding you are only interested in the consequence, not the process. Those who are only interested in the consequence and not in the process, they will only dream about it, they won’t do it because consequence is a happening subject to so many things.

萨古鲁:我不明白一切向钱看确切意味着什么。我的理解是,这种心态下,你感兴趣的只有结果,毫不关心过程。只重结果不重过程的人,是只会动嘴皮子不会采取实际行动的人,因为通过很多事情共同作用逐步达成的,才是结果。

 

The most important thing is, an entrepreneur becomes an entrepreneur because he wants to create something that he thinks must happen. If you want to create something, money is a part of it. Without money no activity gets oiled to move properly. So, as an entrepreneur you don’t have to have a thought of money in your mind; just wanting to create something. Like Deepak said, you need a money manager like there are material managers. This is also one of the materials to make things happen.

这其中最重要的事情是,一个企业家之所以能成为一个企业家,是因为他想要创造他认为一定要实现的。若你想创造一些事物,钱只是其中的一个部分,没有钱,活动就无法顺利进行。因此,作为一个企业家,你并不是一定要在头脑里想着钱;只是渴望要去创造一些事物。正如Deepak刚才说的,你需要一个跟物料管理员一样的管钱经理。这也是实现目标的要素之一。

 

At the end of your life it is only about what you have created. Whatever you have gathered, you can’t take it with you. It is only what you have created that matters. So, as he said it’s a great advantage not to think about money.

生命终结时,有意义的只有那些你创造的。不管你收集了什么,你都带不走。只有你创造出来的,才是有意义的。所以,如Deepak所说,不去想着钱是一个巨大的优势。

 

Love&Grace,

Sadhguru

爱与恩典

萨古鲁

文章来源:isha.sadhguru.org/blog/lifestyle/success/insight-qa-being-money-minded
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